In the Career Advisory Board’s 2013 study of how career centers use technology, they found even though 94% of career advisors today provide some kind of advice to students in regards to social media, only 25% of universities actually train their advisors on how to give this advice.
Isn’t this a little bit like asking a plumber to give you a haircut?
He might be a good plumber, and he might even be able to figure out how to cut hair, but without proper training you probably wouldn’t trust him with a pair of scissors!
After all, according to other studies, like Jobvite’s 2012 State of Recruiting, over 95% of employers rely on social media to recruit. Therefore, social media is just as important as a resume.
So, where is our support?
Over 77% of career centers provide some kind of social media training for students (but only 25% of universities prepare advisors to do this).
So, who is training the trainer?
Chances are good you know your students need to get savvy on social.
So, why aren’t our university leaders taking this more seriously?
I believe strongly that it is every career professional’s ethical responsibility to understand social media’s role in the hiring process and to become adept at coaching it.
To read the full article by Joshua Waldman, visit careerenlightenment.com.